TOPIC: Consumer psychology.
OBJECTIVE: Analyze the behavior of the consumer before a sale or demonstration of a product.
DEVELOPMENT
Types of Motivation.-
Intrinsic: arises within the subject.
Extrinsic: it is stimulated from the outside.
Reasons learned: acquired by influence.
Motives not learned: hunger, thirst, rest.
Combined reasons: need for contact welfare.
Personal Influences.-
Motivations.
Beliefs.
Personality
Social Influences.-
Culture.
Sociodemographic profile.
Social class.
Reference groups.
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