EXTRACLASS #4

Green Globe

INTRACLASS #9

TOPIC: Consumer psychology.

OBJECTIVE: Analyze the behavior of the consumer before a sale or demonstration of a product.

DEVELOPMENT

Types of Motivation.-

Intrinsic: arises within the subject.

Extrinsic: it is stimulated from the outside.

Reasons learned: acquired by influence.

Motives not learned: hunger, thirst, rest.

Combined reasons: need for contact welfare.           

Personal Influences.-

Motivations.

Beliefs.

Personality

Social Influences.-

Culture.

Sociodemographic profile.

Social class.

Reference groups.

INTRACLASS #8

TOPIC: Basic principles and consumer psychology.

OBJECTIVE: Analyze to the environment and technological.

DEVELOPMENT

- Environment and Internet.

- The capital of Ecuador has the best Internet service.

- El Oro is ranked 11th in the ranking of the best internet service.

- By area, the greatest use of the internet is in the urban area and, to a lesser extent, in the rural area.

- The rural area uses the public internet service.

- Greater use of the internet is to seek information and to communicate.

- Digital illiterates are in the rural area.

Consumer psychology.

Empathy and importance: The administrators and staff of tourist establishments must provide security and confidence to users, thinking about their benefits and comfort.

Brainstorm should be done.

It must be built on the ideas of others.

Physiology: people who only seek to satisfy their basic needs such as eating or sleeping.

Security: people who prioritize their security before what represents the investment of the service.

Affiliation: loyalty of users by tourist establishments.

Recognition: people who associate or group in clubs to obtain recognition or status.

Self-realization: people who seek their emotional or intellectual satisfaction regardless of the money they represent.

EXTRACLASS #3

INTRACLASS #7

TOPIC: Apps Web. 

OBJECTIVE: Analyze the operation of web app in the context of tourism.

DEVELOPMENT

- FOURSQUARE

Foursquare helps you find and discover interesting places, wherever you are in the world.

• Telling your favorite things Foursquare gets to know you. Each search adapts to your tastes, your previous grades, and selections from friends and experts you trust.

• Your tastes can be very specific, such as "whiskey" or "salty caramel". Or more general, such as "outdoor tables" or "used book stores".

• Find restaurants, coffee, nightlife, shops and much more. Explore what is nearby or plan ahead.

• When you get to a place, look for the tips of experts: what is good to order or something that you should not miss.

• Follow influential people and people whose tastes you trust, and their tips will be displayed first. Connect your Facebook and Twitter accounts and check out the places in the area that your friends have liked.

or tourism.Application exercise of apps that help the development of tourism.

- GOOGLE MY BUSINESS

Google My Business, you can verify your business information, manage customer reviews, get personalized statistics on how customers interact with your online business and develop your brand.

Permit notification

- Location: You need to use your current location as the location of your company.

- Contacts: You need to automatically complete the email addresses when you invite other users to manage your file.

- Storage: You need to access the photos taken at the location of your company.

- CUSTOM MENU RESTAURANT

The App is more suitable to be used for waitress or cashier or internal restaurant or cafe resource. 

This app also included with adding and multiplication feature. So counting total order cost would just take a click.

Saved Order Summary can be reviewed anytime as an invoice. your restaurant Income will be more controllable and detectable.

- WAITERIO

Practical exercise of the use of the Waiterio is the fastest way to take orders in a restaurant.

Waiterio is an economical and easy to use point of sale (POS). It is perfect for all restaurants, bars, cafes, pubs, pizzerias, Delis, Bistros and other businesses in the food industry.

Waiterio is the easiest-to-use restaurant PDV for Android devices. The app does not require a long initial configuration. Spend less time setting up the POS and more time for your restaurant and menu to be charming.

► TAKE THE ORDERS FASTER

A couple of clicks and voila, the order was taken and sent to the kitchen.

► CREATE THE BEST MENU

Customize your menu with extra categories and add-ons and share it with all the rest of the staff.

► INVITE YOUR JOB PARTNERS

Invite your colleagues to use Waiterio so that the orders and the menu are shared automatically.

► RECEIVE PAYMENTS

Waiterio is a fully functional POS system. Calculate the total of an order and receive payments in cash or by credit card.

► PRINT THE ORDER AND READY

Waiterio can print orders in the kitchen and invoices for customers.

► REPORTS TO ACHIEVE PERFECTION

Check the income of the day / week / month. Find out which dishes are working well and which ones should be removed from the menu.

► TABLET AT THE TABLE

You can leave a tablet on a customer's table. Customers can read the menu and order their food directly from the tablet.

INTRACLASS #6

TOPIC: Basic principles of e-business. 


OBJECTIVE: Analyze the factors that influence e-business. Analyze the web consumer psychology.


DEVELOPMENT

- Basic principles

Tangibility and Distance.

Currently most of the businesses are moving to the web, due to the low costs and the advantages it generates for the business and for consumers: speed, cheaper and personalized service.

Trust and Security.

For the typical consumer it is doubtful or distrustful to conduct business on the internet. So some experience the process and others abstain.

Boom and Motives.

Generally people use the web to get what they usually can not have either the environment or the situation.

Psychological Factor.

Without this factor, the habits of the typical consumer are framed. for example, bargaining and the evaluation of the product according to your criteria.

- Levels

1. experimentation: shopping online.
2. Integration: dissemination of the online shopping experience.
3. Transformation: the online shopping experience is adapted as a normal consumer process.

- Business Intelligence

Business Intelligence is the ability to transform data into information, and information into knowledge, so that the process of decision making in business can be optimized.

Distorsión impact

It is a trend that leads to a change of power in the market and this happens from some established players to other emerging ones.

Syllabus

Syllabus de e -business

INTRACLASS #5

TOPIC: Introduction to Blogger.

OBJECTIVE: Use to application in laboratory.

DEVELOPMENT

- Eviroment
- create post
- create labels

INTRACLASS #4

 TOPIC: E-Business matrix and value chain of the hotel and tourism.

OBJECTIVE: Review the examples proposed in class about the e-business matrix. 
Make an example of the value chain of a restaurant.


DEVELOPMENT

E-Business matrix.

The e-business matrix is ​​the business relationship that has an e-business model that is applied to a business and determines how it is working and how it makes its sales; depending on the parties that make or interact in a transaction.

The value chain.

The value chain is a tool used to analyze the activities of a company and thus identify its sources of competitive advantage. Based on a brief bibliographical review, the concept and its usefulness will be expanded.

EXTRACLASS #2

NTRACLASS #3

TOPIC: Origin and evolution of E-business (E-Business Strategy).

OBJECTIVE: Know about the origin and evolution of E-Business. 

                         Analyze the steps of an e-business strategy.

DEVELOPMENT

- Steps to formulate an e-business strategy

1 Think about the e-business strategy.

Before undertaking a strategy, you must think about the current business situation, and you must also set an objective of the strategy so that it can be evaluated and verify the path it is taking.

2 Understand the e-business strategy.

Imply visualize the environment of your business, internal and external factors, to find the elements that allow you to make the best recommendation, about the use of Internet and other electronic channels. also to generate more income, reduce costs or facilitators of strategic positions that are distinctive for the organization.

3 Define the e-business strategy.

It must contain the processes to be improved, the necessary technology and the way of providing the services, according to the image and identity of the business; The opportunities in the areas of improvement of the analysis of the environment and internal situation must be identified.

4 Design the e-business strategy.

The design involves analyzing and changing the way the organization operates. In other words: processes, technology and human capital.

5 Build the e-business strategy.

The construction is to apply the design. It consists of integrating changes to processes, technology and the people involved.

6 Project the e-business strategy.

We must prepare the following steps in the e-business strategy, to give a line of continuous growth to the business. It is necessary to guarantee that in the future steps of the strategy, the initial errors are not committed, for this, everything must be documented.

7 Accompany the e-business strategy.

It consists of accompanying the activities to ensure their appropriation by the organization. It implies monitoring and actively participating in the adoption of the results of the strategy. For this, the positive and negative impact must be measured and monitored.

EXTRACLASS #1

INTRACLASS #2

INTRACLASS #2

TOPIC: Origin and evolution of E-business.

OBJECTIVE: Know about the origin and evolution of E-Business.

DEVELOPMENT

- Beginning ’95: Since 1992, when the Internet did not allow much more than sending and receiving e-mails, downloading software with FTP or chatting, and its use was the privilege of those who had a relatively extensive knowledge of computers, until now, the Internet has experienced an exponential growth in all aspects: utilities, users, ease of use, comfort, etc.

- Business Model: Creation of a totally digital market. The transactions of purchase, sale and payment are made by the web, so a physical structure is not necessary.

- Support Technology: Appearance of the hypervinvulus.

INTRACLASS #1

INTRACLASS #1

TOPIC: Presentatio of the signature and socilization of the encuadre.

OBJECTIVE: Present the syllabus of the signature. Socializte the dynamics of signature and the encuadre.

DEVELOPMENT

- Presentqation of the encuadre.

- Presentation of the syllabus of signature.

- Knowledge construction. Learning new words of the electronic language:

Gamification is a learning technique that moves the mechanics of games to the educational-professional field in order to achieve better results, either to better absorb some knowledge, improve some ability, or reward specific actions, among many other objectives.

Citizen science involves the general public in scientific activities and encourages the active contribution of citizens to research through their intellectual effort, their general knowledge, or their tools and resources.

Web 3.0 is responsible for defining the meaning of words and facilitating that a Web content can be a carrier of an additional meaning that goes beyond the actual textual meaning of that content.

Serious Game is the most well-known definition indicates that the "serious games" have an explicit educational purpose and are carefully thought out not to be destined mainly for fun. It is then spoken of a general use of digital games and technologies with aims beyond entertainment. 

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