EXTRACLASS #4

Green Globe

INTRACLASS #9

TOPIC: Consumer psychology.

OBJECTIVE: Analyze the behavior of the consumer before a sale or demonstration of a product.

DEVELOPMENT

Types of Motivation.-

Intrinsic: arises within the subject.

Extrinsic: it is stimulated from the outside.

Reasons learned: acquired by influence.

Motives not learned: hunger, thirst, rest.

Combined reasons: need for contact welfare.           

Personal Influences.-

Motivations.

Beliefs.

Personality

Social Influences.-

Culture.

Sociodemographic profile.

Social class.

Reference groups.

INTRACLASS #8

TOPIC: Basic principles and consumer psychology.

OBJECTIVE: Analyze to the environment and technological.

DEVELOPMENT

- Environment and Internet.

- The capital of Ecuador has the best Internet service.

- El Oro is ranked 11th in the ranking of the best internet service.

- By area, the greatest use of the internet is in the urban area and, to a lesser extent, in the rural area.

- The rural area uses the public internet service.

- Greater use of the internet is to seek information and to communicate.

- Digital illiterates are in the rural area.

Consumer psychology.

Empathy and importance: The administrators and staff of tourist establishments must provide security and confidence to users, thinking about their benefits and comfort.

Brainstorm should be done.

It must be built on the ideas of others.

Physiology: people who only seek to satisfy their basic needs such as eating or sleeping.

Security: people who prioritize their security before what represents the investment of the service.

Affiliation: loyalty of users by tourist establishments.

Recognition: people who associate or group in clubs to obtain recognition or status.

Self-realization: people who seek their emotional or intellectual satisfaction regardless of the money they represent.

EXTRACLASS #3

INTRACLASS #7

TOPIC: Apps Web. 

OBJECTIVE: Analyze the operation of web app in the context of tourism.

DEVELOPMENT

- FOURSQUARE

Foursquare helps you find and discover interesting places, wherever you are in the world.

• Telling your favorite things Foursquare gets to know you. Each search adapts to your tastes, your previous grades, and selections from friends and experts you trust.

• Your tastes can be very specific, such as "whiskey" or "salty caramel". Or more general, such as "outdoor tables" or "used book stores".

• Find restaurants, coffee, nightlife, shops and much more. Explore what is nearby or plan ahead.

• When you get to a place, look for the tips of experts: what is good to order or something that you should not miss.

• Follow influential people and people whose tastes you trust, and their tips will be displayed first. Connect your Facebook and Twitter accounts and check out the places in the area that your friends have liked.

or tourism.Application exercise of apps that help the development of tourism.

- GOOGLE MY BUSINESS

Google My Business, you can verify your business information, manage customer reviews, get personalized statistics on how customers interact with your online business and develop your brand.

Permit notification

- Location: You need to use your current location as the location of your company.

- Contacts: You need to automatically complete the email addresses when you invite other users to manage your file.

- Storage: You need to access the photos taken at the location of your company.

- CUSTOM MENU RESTAURANT

The App is more suitable to be used for waitress or cashier or internal restaurant or cafe resource. 

This app also included with adding and multiplication feature. So counting total order cost would just take a click.

Saved Order Summary can be reviewed anytime as an invoice. your restaurant Income will be more controllable and detectable.

- WAITERIO

Practical exercise of the use of the Waiterio is the fastest way to take orders in a restaurant.

Waiterio is an economical and easy to use point of sale (POS). It is perfect for all restaurants, bars, cafes, pubs, pizzerias, Delis, Bistros and other businesses in the food industry.

Waiterio is the easiest-to-use restaurant PDV for Android devices. The app does not require a long initial configuration. Spend less time setting up the POS and more time for your restaurant and menu to be charming.

► TAKE THE ORDERS FASTER

A couple of clicks and voila, the order was taken and sent to the kitchen.

► CREATE THE BEST MENU

Customize your menu with extra categories and add-ons and share it with all the rest of the staff.

► INVITE YOUR JOB PARTNERS

Invite your colleagues to use Waiterio so that the orders and the menu are shared automatically.

► RECEIVE PAYMENTS

Waiterio is a fully functional POS system. Calculate the total of an order and receive payments in cash or by credit card.

► PRINT THE ORDER AND READY

Waiterio can print orders in the kitchen and invoices for customers.

► REPORTS TO ACHIEVE PERFECTION

Check the income of the day / week / month. Find out which dishes are working well and which ones should be removed from the menu.

► TABLET AT THE TABLE

You can leave a tablet on a customer's table. Customers can read the menu and order their food directly from the tablet.

INTRACLASS #6

TOPIC: Basic principles of e-business. 


OBJECTIVE: Analyze the factors that influence e-business. Analyze the web consumer psychology.


DEVELOPMENT

- Basic principles

Tangibility and Distance.

Currently most of the businesses are moving to the web, due to the low costs and the advantages it generates for the business and for consumers: speed, cheaper and personalized service.

Trust and Security.

For the typical consumer it is doubtful or distrustful to conduct business on the internet. So some experience the process and others abstain.

Boom and Motives.

Generally people use the web to get what they usually can not have either the environment or the situation.

Psychological Factor.

Without this factor, the habits of the typical consumer are framed. for example, bargaining and the evaluation of the product according to your criteria.

- Levels

1. experimentation: shopping online.
2. Integration: dissemination of the online shopping experience.
3. Transformation: the online shopping experience is adapted as a normal consumer process.

- Business Intelligence

Business Intelligence is the ability to transform data into information, and information into knowledge, so that the process of decision making in business can be optimized.

Distorsión impact

It is a trend that leads to a change of power in the market and this happens from some established players to other emerging ones.

Syllabus

Syllabus de e -business