INTRACLASS #13

TOPIC: Strategies to consider for e-business development.

OBJECTIVE: Analyze the evolution of competitive advantages.

DEVELOPMENT

Competitive advantage

Any characteristic of the company that differentiates it from the others placing it in a relative superior position to compete.

- Cost advantage.

- Advantage for product differentiation.

- Transaction advantage.

SWOT

Internal Factors

- Strengths.

- Weaknesses

External factors

- Opportunities.

- Threats

Competitive strategy

Undertake defensive or defensive actions to create a defensible position in an industrial sector.